Dear Friends, Colleagues and Supporters:
FINISHING THE GAME, our new independent film, has been an opportunity to
revisit our indie roots and reunite with many in the BETTER LUCK TOMMOROW
family. The challenges of making a no-budget film are harsh and
demanding, but at the same time, it is filmmaking in its purest form.
Clearly, passion on the part of the cast and crew made this film
possible. Now we are hoping to share FINISHING THE GAME with you as it
comes out in theaters and into your homes.
When BETTER LUCK TOMORROW was released, we showed Hollywood that we are a viable audience. In an industry governed by box office receipts, there
is strength in numbers. The turnout for the film sent a clear message
that we demand to see ourselves on screen as multi-dimensional
characters. Five years later, we are asking for your support again. At
this point, we need to demonstrate that BETTER LUCK TOMORROW was not a
fluke; we are a vital consumer community that will no longer be ignored.
However, out of respect for your time, energy and taste, we don’t want
you to come see the film simply because it’s an “Asian American”
project. Rather, we want you to connect to the work itself and let the
film stand on its own. We welcome you to take a look at the FINISHING
THE GAME trailer on our website:
Among other things, it features a behind-the-scenes look at our journey
from BLT to FTG that was made by film student Anson Ho.
We are happy that IFC Films, our supportive partner, is distributing
FINISHING THE GAME. However, this “platform release” is merely an
opportunity and, in certain ways, an uphill battle. The lifespan of a
truly independent film is determined on a week-by-week basis. Every
weekend could be its last.
Through making studio films, I have learned that “word of mouth” is the
most important aspect of any film’s release. A big budget movie could
buy up every billboard and flood TV with commercials in order to generate
audiences. An indie film does not have the budget or the platform to do
that. But, the great equalizer is the viewer. Good or bad, every film
is ultimately subject to “word of mouth.” It’s simple: if you like the
film, tell your friends. And if they like it, they should do the same.
FINISHING THE GAME has played in New York, San Francisco, Berkeley, Los
Angeles, San Diego, Costa Mesa, and Minneapolis, and it opens for a
one-week run today at Seattle’s Landmark Varsity Theatre.
We are also excited to announce that the film has been available ON
DEMAND in 42 million homes in the United States through every cable and
satellite TV distributor. This is something we are extremely excited
about because it could potentially bring more of us together and build a
distribution model for future Asian American films.
By supporting projects with representation and elements that you want to
see, you are sending a clear message to the decision makers in Hollywood.
If we can get enough people to do the same, then we will truly have a
voice. So please share this with your friends and family. Thank you for